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Post by shamimhossain27 on May 15, 2024 11:43:34 GMT
This is because it shows that the consumer group is relatively unified and there are many opportunities for beauty companies. On the other hand, if you are a beauty company preparing to enter the US market, you will find that unlike Korea, a thorough segmentation analysis and targeting strategy will be required. Public Survey Information Exposure Channels, Unlike the United States, South Korea mainly focuses on Instagram and Instagram Next, we look at beauty information seeking behavior. In South Korea, almost everyone is exposed to beauty information every day, and the average number of channels through which they are exposed to information is..., higher than in the United States. In the United States, the proportion UK Phone Number of exposure to beauty information is , and the number of information exposure channels is also small, which is . However, the top three channels for accessing beauty information are South Korea and the United States, followed by online shopping malls, personal SNS, family, friends, and acquaintances. How is the use of SNS for beauty information In Korea, most people seem to get beauty-related information through and Instagram respectively. On the other hand, in the United States, and Instagram have the highest proportions of . and , respectively, but beauty information is obtained through a combination of various SNS such as Facebook, TikTok, and Pinterest, respectively. Here again we can see that the information-seeking behavior of Korean female beauty consumers is relatively single, while the United States is more diverse.
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